Research claims that when asked most people attribute success with financial accomplishments. However, Matthew Lieberman’s insightful book, “Social,” challenges this belief, unveiling the true secret to happiness lies in our social interactions. Fostering meaningful connections, volunteering, and engaging in social networks play pivotal roles in our overall wellbeing, and contribute significantly to our level of joy. Lieberman’s research underscores the importance of having close friends as confidants, as well as participating in social activities.  It is a stark and sad reality that despite the benefits of being social, there has been a concerning decline in social activity over the past fifty years.

Statistics in fact paint a disheartening picture, revealing a steady decline in social engagement. In 1985, 60% of respondents claimed to have three or more friends they could confide in, with only 10% stating they had none.  Fast forward to 2004, and the numbers tell a different story – only 37% had three or more friends, while 25% had none.  In 2024, the question looms: how much higher has the percentage of people with zero confidants risen? The issue of loneliness seems to cut across all demographics, regardless of age, gender, ethnicity, or socioeconomic status.

Adding complexity to this decline is the rise of social media, a platform that, ironically, fosters less genuine social interaction. Particularly for the younger generation, the negative impacts of excessive social media use are evident.  Instead of bringing people closer, it can contribute to isolation and loneliness.

A call to action:

In the face of these alarming trends, it’s essential to take a proactive stance.  The solution lies in going beyond virtual connections and embracing real life interactions.  As Lieberman suggests, being social is not only cost effective but also comes with significant health benefits. Reflecting on recent global events, the impact of government imposed isolation measures cannot be ignored.  It’s imperative to acknowledge the harm caused by this forced separation and use it as motivation to rebuild and strengthen our social bonds.

In a world where we are more connected digitally than ever before, it’s paradoxical that we are becoming increasingly isolated. Matthew Liberman’s “Social” serves as a poignant reminder that true happiness lies in genuine human connections. As we navigate the complexities of modern life, let us heed the call to action, reaching out to friends and acquaintances, attending local events, and embracing the joy that comes from being connected. It’s time to prioritise our wellbeing and collectively reverse the declining trend of social engagement for a happier, healthier future.

When was the last time you checked on your grandparents, neighbours, colleagues?